Wednesday, August 24 Day One

 

Thursday, August 25 Day Two

 

Unmatched Networking & Innovative Programming

 

We take pride in being first to offer innovative programming and exciting professional networking opportunities across the markets we serve. As with all DealFlow Events, The DTC Healthcare Conference offers a technical agenda designed for professionals working in the industry.

Our events always begin with great programming and a commitment to deliver high-quality content. Below are just some of the unique presentations and panel discussions we’re developing for The DTC Healthcare Conference.

Legal & Regulatory Considerations

  • Understanding state-by-state rules for online medical providers
  • Navigating FDA guidance on healthcare advertising
  • Personalizing care through the use of patient data (Do’s and Don’ts)
  • Will negative side-effects pose a serious legal threat to DTC
  • State licensure and telehealth
  • Pending litigation against DTC healthcare companies and how to avoid it
  • Privacy and security issues specific to telehealth
  • Understanding what patient data you can legally track and use
  • The legal differences between “user data” vs. “patient data”
  • Setting up BAA’s and confidentiality agreements
  • Making sure your privacy policy and terms of use are bulletproof
  • Click-wrap vs. click-thru agreements
  • Compliance policies: Training and oversight
  • The legal framework across states for asynchronous care delivery
  • How recent regulatory changes have been a catalyst for telehealth
  • The impact of expiring pharmaceutical patents on DTC healthcare
  • An honest assessment of whether DTC bypasses safeguards in the healthcare system
  • How digital health might benefit from a similar system as food-labeling
  • Understanding the licenses you need to prescribe – and promote – medication online
  • Discussion of the FDA’s position on DTC and whether new standards are forthcoming

Trends

  • The rise of complex DTC healthcare
  • What consumers want (price and convenience) and why that’s not changing soon
  • Hybrid care and whether DTC eventually pursues brick-and-mortar
  • Why Covid hastened the acceptance of DTC healthcare amongst consumers
  • How the metaverse and accessible sensory hardware could revolutionize DTC healthcare
  • Understanding the rapid growth in female-centric DTC
  • Evaluating different care tactics via DTC
    and telehealth
  • How DTC dovetails with primary care, chronic care management, elective specialties, and acute care
  • Trends suggesting diagnostics and lab tests are moving into the home
  • Digital pharmacies and their role in DTC healthcare
  • Asynchronous vs. synchronous communications in DTC care strategies
  • Why clinicians play a special role in care navigation for digital health
  • How technology companies act as gatekeepers for digital healthcare
  • Evaluating whether DTC leads to overconsumption of services

Finance & Investment

  • The pros and cons of “transactional healthcare”
  • Market factors that have propelled DTC into the mainstream
  • Understanding why there’s so much investment interest in DTC healthcare
  • Funding trends in telehealth and DTC healthcare
  • Evaluating the most popular areas for treatment using DTC strategies
  • Why DTC offers a unique economic advantage for companies
  • What the end of the Covid public health emergency might mean for the market
  • Evaluating provider efficiency when compared to traditional care
  • How to calculate the cost of new patient acquisition

Operating Strategy & Marketing Tactics

  • How to maintain patient engagement
  • Addressing the challenges of continuity of care in a digital format
  • Dealing with high risk patients
  • The limitations of the “consultation-to-
    prescription” model
  • Technology platform options for DTC
  • Advertising strategies that have (and haven’t) worked
  • Successfully using “free trial” strategies
  • How to make telehealth engaging for older patients
  • Credentialing for telehealth
  • Telehealth technology and outsourcing agreements
  • Complexities dealing with insurance in the DTC sector
  • Why user experience and customer support can make or break your business
  • Discussion of the various tactics being used to treat patients via DTC
  • Using blogs, newsletters, community forums, and personalized feeds to educate patients
  • Marketing strategies based on gender, sex, age, and other demographics
  • Using online screeners and self-diagnostics for patient engagement
  • Developing your peer community to provide ongoing patient support
  • The importance of branding strategy
  • Developing a user-friendly online patient portal
  • Remote patient monitoring opportunities
  • Developing dynamic forms for asynchronous healthcare
  • Chatbots and the role of Artificial Intelligence in DTC

The DTC Healthcare Conference 2023 program is currently in development. Please complete this form to recommend a speaker.

 

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