Thea Briggs

Director, Strategy



Thea Briggs is Director, Strategy at Phreesia, where she works on campaigns that engage patients and drive behavioral change. The campaigns she work on encourage patients to take an active role in their care so that they can play a role in improving their own outcomes. Thea also works on population health initiatives and Phreesia's efforts to support health equity.


4:35 PM - 5:10 PM

Friday April 28, 2023

Culturally Competent Consumerism: Using Technology to Build Patient Trust

  • Personalized care starts with self-reported data
  • Building patient loyalty and trust using technology
  • Collecting and using data about race, ethnicity and language (REL) and sexual orientation and
    gender identity (SOGI) to inform patient engagement and retention strategies
  • Best practices for culturally competent outreach
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