The DTC Healthcare Conference logo

April 28, 2023
New York City

A Forum for Networking & Discussion of Direct-to-Consumer Healthcare

About the Conference

 

Since the onset of the Covid-19 pandemic, the world of virtual healthcare has experienced explosive growth, with particular success seen in the direct-to-consumer sector of the telehealth market. Even before the pandemic, DTC healthcare was growing in popularity due to the convenience and cost-savings afforded to patients seeking alternative medical care.

The DTC Healthcare Conference, produced by DealFlow Events, is focused on covering opportunities in direct-to-consumer healthcare including the legal issues, marketing challenges, and economic considerations that are critical to continued growth in the DTC sector.

Like all DealFlow Events, The DTC Healthcare Conference is a technical educational conference paired with an unbeatable professional networking opportunity.

Who Attends

 
  • DTC Management Teams
  • Physicians
  • Commercial Banks
  • State & Federal Healthcare Policy Administrators
  • Technology Professionals
  • Investment Bankers
  • Law Firms & Accounting Firms
  • Private Equity & Venture Capital Investors
  • Deal Advisors
  • Accounting & Financial Professionals
  • Advisory Firms
  • Senior & Mezzanine Lenders
  • Practice Management at Healthcare Companies
  • Online Marketing Companies

Why You Should Attend

 

The DTC Healthcare Conference brings together the largest gathering of professionals in the sector. In addition to investors and healthcare service providers, this event is designed first and foremost as a forum for executives who manage DTC healthcare companies.

Networking

Offering the largest gathering of DTC management teams in the business. You can count on the best networking to maximize your business development.

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Expert Speakers

Our panelists and presenters are thought leaders in the industry. This is your opportunity to get in front of the industry’s decision-makers.

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1-on-1 Meetings

The DTC Healthcare Conference includes 1-on-1 meetings that you can schedule through our event app, allowing you to connect with conference attendees even before the event.

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Education

Comprehensive discussions of operating strategies and trends, marketing tactics, tax and accounting, and legal issues.

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Thought Leading Speakers

 

Claire Aviles

Senior Manager, Platform Product Strategy

athenahealth

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Here are just some of the unique presentations and panel discussions we're developing for The DTC Healthcare Conference 2023

Legal & Regulatory Considerations

  • Understanding state-by-state rules for online medical providers
  • Navigating FDA guidance on healthcare advertising
  • Personalizing care through the use of patient data (Do’s and Don’ts)
  • Will negative side-effects pose a serious legal threat to DTC
  • State licensure and telehealth
  • Pending litigation against DTC healthcare companies and how to avoid it
  • Privacy and security issues specific to telehealth
  • Understanding what patient data you can legally track and use
  • The legal differences between “user data” vs. “patient data”
  • Setting up BAA’s and confidentiality agreements
  • Making sure your privacy policy and terms of use are bulletproof
  • Click-wrap vs. click-thru agreements
  • Compliance policies: Training and oversight
  • The legal framework across states for asynchronous care delivery
  • How recent regulatory changes have been a catalyst for telehealth
  • The impact of expiring pharmaceutical patents on DTC healthcare
  • An honest assessment of whether DTC bypasses safeguards in the healthcare system
  • How digital health might benefit from a similar system as food-labeling
  • Understanding the licenses you need to prescribe – and promote – medication online
  • Discussion of the FDA’s position on DTC and whether new standards are forthcoming

Trends

  • The rise of complex DTC healthcare
  • What consumers want (price and convenience) and why that’s not changing soon
  • Hybrid care and whether DTC eventually pursues brick-and-mortar
  • Why Covid hastened the acceptance of DTC healthcare amongst consumers
  • How the metaverse and accessible sensory hardware could revolutionize DTC healthcare
  • Understanding the rapid growth in female-centric DTC
  • Evaluating different care tactics via DTC and telehealth
  • How DTC dovetails with primary care, chronic care management, elective specialties, and acute care
  • Trends suggesting diagnostics and lab tests are moving into the home
  • Digital pharmacies and their role in DTC healthcare
  • Asynchronous vs. synchronous communications in DTC care strategies
  • Why clinicians play a special role in care navigation for digital health
  • How technology companies act as gatekeepers for digital healthcare
  • Evaluating whether DTC leads to overconsumption of services

Finance & Investment

  • The pros and cons of “transactional healthcare”
  • Market factors that have propelled DTC into the mainstream
  • Understanding why there’s so much investment interest in DTC healthcare
  • Funding trends in telehealth and DTC healthcare
  • Evaluating the most popular areas for treatment using DTC strategies
  • Why DTC offers a unique economic advantage for companies
  • What the end of the Covid public health emergency might mean for the market
  • Evaluating provider efficiency when compared to traditional care
  • How to calculate the cost of new patient acquisition

Operating Strategy & Marketing Tactics

  • How to maintain patient engagement
  • Addressing the challenges of continuity of care in a digital format
  • Dealing with high risk patients
  • The limitations of the “consultation-to-
    prescription” model
  • Technology platform options for DTC
  • Advertising strategies that have (and haven’t) worked
  • Successfully using “free trial” strategies
  • How to make telehealth engaging for older patients
  • Credentialing for telehealth
  • Telehealth technology and outsourcing agreements
  • Complexities dealing with insurance in the DTC sector
  • Why user experience and customer support can make or break your business
  • Discussion of the various tactics being used to treat patients via DTC
  • Using blogs, newsletters, community forums, and personalized feeds to educate patients
  • Marketing strategies based on gender, sex, age, and other demographics
  • Using online screeners and self-diagnostics for patient engagement
  • Developing your peer community to provide ongoing patient support
  • The importance of branding strategy
  • Developing a user-friendly online patient portal
  • Remote patient monitoring opportunities
  • Developing dynamic forms for asynchronous healthcare
  • Chatbots and the role of Artificial Intelligence in DTC

Take Advantage of the Early Registration Discount

Our Venue

 

Convene

237 Park Avenue
New York, NY 10017
Phone: (888) 730-7307

Convene at 237 Park Avenue has been called the “venue of the future.” Unlike other event spaces in New York City, this location is purpose-built for professional education and networking.

Take a look at The Healthcare MSO Conference 2021

 

Get Your Ticket

 
Early Registration

Early Registration

$795

All Access Pass

REGISTER

Early Registration Ends November 28

Early Registration
Regular Event Registration

Regular Event Registration

$995

All Access Pass

REGISTER

Regular Event Registration
Walk-in Event Registration

Walk-in Event Registration

$1,295

Registration on the Day of Event

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Walk-in Event Registration

Thinking About Sponsoring?

 

Our sponsors are thought-leaders in the industry. Corporate sponsorship provides unmatched exposure during a lengthy promotional campaign and the conference itself. Benefits include pre-conference publicity, logo and literature placement, exhibit space, online ad placement, and complimentary registration.

To become a sponsor, schedule a call with Charlie Napolitano with this calendar link.

Our Sponsors

 

PREMIER SPONSOR

EGS

PLATINUM SPONSORS

Woodruff Sawyer

GOLD SPONSORS

PitchBook logo
Aesto Health logo

NETWORKING SPONSOR

Winston & Strawn logo
White & Case
Riveron
athenahealth logo

SILVER SPONSORS

RRBB logo
Clearwater logo
Aon logo
Nixon Peabody logo
Thompson Coburn logo
LevinPro HC logo
Vinson & Elkins
Ogier
Citadel Securities
Calabrese Consulting
Reed Smith Silver
Broadridge logo

BRONZE SPONSOR

Citi logo

PROMOTIONAL SPONSORS

Ziegler logo
Encoda logo

Early Registration Discount ($200 Off)

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