Dr. Alicia Cowley

Director of Clinical Content



Alicia Cowley, MD, MBA leads Phreesia’s quality and value-based care initiatives as Director of Clinical Content. In this role, she helps drive Phreesia’s efforts to develop patient-centered digital solutions that improve health outcomes and to advance the move to value-based care.

Dr. Cowley came to Phreesia from NYU Langone Health, where she was an attending physician and clinical assistant professor in the department of Internal Medicine. She provided clinical care as a hospitalist and taught residents, nurse practitioners, and medical students. At NYU Langone Health and Bellevue Hospital, she spearheaded initiatives in value-based medicine and quality improvement both in the inpatient and outpatient space. She also interned at the World Health Organization developing guidance around open disclosure policies following adverse events in healthcare.

Dr. Cowley trained in general internal medicine and business administration. She holds a Bachelor of Arts, cum laude, in neurobiology from Harvard. She earned her medical degree from the NYU Grossman School of Medicine where she also completed her residency training in internal medicine, and an MBA from the NYU Stern School of Business. She is passionate about mentorship, Latinx culture, photography, and travel.


4:35 PM - 5:10 PM

Friday April 28, 2023

Culturally Competent Consumerism: Using Technology to Build Patient Trust

  • Personalized care starts with self-reported data
  • Building patient loyalty and trust using technology
  • Collecting and using data about race, ethnicity and language (REL) and sexual orientation and
    gender identity (SOGI) to inform patient engagement and retention strategies
  • Best practices for culturally competent outreach
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