Kathy Gaughran

Senior Marketing Strategist

Speaker

Healthcare Success

In her career, Kathy has helped over 10,000 clients all over North America achieve their growth goals. As an award-winning strategic marketing planner, Kathy has been involved in both the high-level strategies required for long-term sustainability, plus the tactical execution used to accomplish the day-to-day successes. In addition, Kathy is an accomplished speaker, appearing at countless national, local and state healthcare associations. Kathy is a member of the American Marketing Association and The Direct Marketing Association.

Topic

2:05 PM - 2:30 PM

Friday April 28, 2023

From Pandemic to Endemic: Integrated Marketing in the "New Normal"

  • The way we do business had changed and B2B businesses have become accustomed to transacting virtually; why this is so important
  • Understanding the impact of patients making their own decisions as digitally empowered and enabled consumers
  • How competition and marketing savvy have increased with deep pocketed PE and venture involvement, changing the business of healthcare forever
  • Why private practices have consolidated and what it means for the new disrupters who have emerged
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