Kathy Gaughran
Senior Marketing Strategist
Speaker
Healthcare Success
In her career, Kathy has helped over 10,000 clients all over North America achieve their growth goals. As an award-winning strategic marketing planner, Kathy has been involved in both the high-level strategies required for long-term sustainability, plus the tactical execution used to accomplish the day-to-day successes. In addition, Kathy is an accomplished speaker, appearing at countless national, local and state healthcare associations. Kathy is a member of the American Marketing Association and The Direct Marketing Association.
Topic
2:05 PM - 2:30 PM
Friday April 28, 2023
From Pandemic to Endemic: Integrated Marketing in the "New Normal"
- The way we do business had changed and B2B businesses have become accustomed to transacting virtually; why this is so important
- Understanding the impact of patients making their own decisions as digitally empowered and enabled consumers
- How competition and marketing savvy have increased with deep pocketed PE and venture involvement, changing the business of healthcare forever
- Why private practices have consolidated and what it means for the new disrupters who have emerged
